Director & Chartered Forester
Forest Asset Management Ltd | UK-wide

William is a highly experienced Chartered Forester and a founding director of Forest Asset Management Ltd. With over 27 years in the UK forestry industry, he brings deep expertise in optimising forest asset performance—delivering measurable value, sustainable growth, and long-term financial returns for clients.

William specialises in crafting tailored forest management strategies that align with each client’s unique objectives. His knowledge spans the full spectrum of forestry, from hands-on operational management to strategic acquisitions, investment planning, and asset optimisation across diverse woodland portfolios.

Before co-founding Forest Asset Management, William spent nearly two decades at Tilhill Forestry, one of the UK’s leading forestry and timber harvesting firms. He also serves as Director and Portfolio Asset Manager at WEB Forestry Ltd, further expanding his experience in managing large-scale woodland assets across the UK.

With a strong foundation in both the practical and financial dimensions of forestry, William is known for his clear communication, rigorous analysis, and unwavering client-first approach. He is a trusted advisor to investors, landowners, and institutions seeking to maximise the environmental and economic potential of their woodland assets.

Director & Forestry Consultant
Forest Asset Management Ltd | UK-wide

Tom is a highly respected forestry professional with deep roots in the UK forestry sector. He brings a wealth of experience and insight to Forest Asset Management Ltd, delivering client-focused solutions that combine precision, sustainability, and long-term value.

Tom is committed to understanding each client’s unique objectives, ensuring that every forest investment is managed with care and commercial insight. His strategic approach is grounded in a career dedicated to land and forestry management, shaped by real-world experience across the entire forest asset lifecycle.

In addition to his role at Forest Asset Management, Tom serves as a Director of Newleaf Forestry Ltd, where he remains actively involved in operational forestry, sustainable management practices, and commercial timber production. His background also includes roles as a forest manager for a private portfolio and as a timber buyer for a national biomass company—experience that gives him a comprehensive perspective on timber markets, silviculture, carbon sequestration, and sustainable land use.

Tom pairs his practical industry knowledge with a clear understanding of the UK’s diverse landscapes and market dynamics. He specialises in turning complex forestry data into clear, actionable strategies—ensuring clients are informed, supported, and confident in their investment decisions.

Known for his transparent reporting and proactive communication, Tom is a trusted advisor to individual landowners, family estates, and institutional investors alike—helping them maximise both financial returns and environmental benefits from their forestry portfolios.

Director & Chartered Forester
Forest Asset Management Ltd | UK-wide

Simon is a highly experienced and client-focused Chartered Forester, dedicated to delivering exceptional value and bespoke solutions in forest asset management. Based in Dumfries, he brings a wealth of knowledge and a deep commitment to aligning forestry strategies with each client’s financial goals and sustainability aspirations.

A respected figure in the UK forestry industry, Simon previously held senior leadership roles at one of the UK’s leading alternative asset managers with a significant forestry portfolio. There, he oversaw more than £800 million in forestry assets and played a key role in the acquisition, management, and strategic growth of major commercial forestry funds across the UK.

Simon’s work has consistently focused on optimising timber production, enhancing natural capital, and delivering high-impact carbon sequestration projects. His balanced approach ensures strong long-term investor returns while maintaining rigorous risk management.

With a deep understanding of market dynamics and sustainable forestry, Simon excels at turning complex investment principles into clear, actionable strategies. His expertise spans the full lifecycle of forestry investments—from due diligence and portfolio construction to active management and exit planning.

Simon’s transparent, client-first philosophy is at the heart of everything he does. His ability to build trusted relationships and deliver tailored, long-term results makes him an invaluable partner in managing and growing forest asset portfolios.