Rediscover your forest
The people behind the trees
Formed in 2025 to fill the gap in the market for an independent bespoke client-focused forestry asset management service to UK nature based assets.
The founding team oversees over 20,000 ha of assets under management and growing, underpinned by 60 years of relevant experience in the industry.
Our proven track record of active asset management gives forestry investors tangible, real time savings in otherwise spiralling costs associated with forest ownership and provide a fully transparent, client focused service.
At Forest Asset Management Ltd (FAM), we offer a comprehensive, hands-on approach to asset management for investors and landowners. We focus relentlessly on high-quality, profitable land management, dedicated to extracting the true value from your assets and delivering tangible savings.
FAM are the entrepreneurial alternative for nature based asset classes. Our approach provides investors an enjoyable and proactive service to make sure our clients become as engaged with their investments as we are.

Forest Investment Advisory
Forest Asset Management Ltd. provides premier advisory services for corporate, institutional, and private investors considering forestry assets. Our end-to-end expertise encompasses opportunity identification, transaction structuring, and ongoing portfolio management to ensure the maximized value and performance of your forest and woodland investments.
Sustainable Forest Management
We excel in managing woodland and forest estates with a strategic and sustainable approach. Our customized solutions, combining sound management practices while embracing new technologies, ensure your assets perform solidly over the long term, meeting the most rigorous regulatory compliance, while preserving biodiversity and social expectations through meticulous planning, execution, and monitoring.
Timber Sales and Marketing
Forest Asset Management Ltd manages all aspects of timber product sales and marketing on behalf of landowners and investors. Our services include detailed market analysis, strategic negotiations, and the implementation of sales initiatives designed to optimise yield and profitability. Sales timings are optimised to realise peak value and results are shared openly and transparently with investors.
Forest Valuation and Appraisal
Our expert team conducts thorough valuations and appraisals for various purposes, including acquisitions, disposals, insurance, accounting, and taxation. You'll benefit from clear, open data-driven insights and robust reporting standards.
Environmental and Conservation Planning
Recognising the importance of objective, practical conservation initiatives is what really sets us apart. We provide objective planning services for delivering responsible, profitable environmental stewardship and conservation. Our in-house specialists have an in depth knowledge base to develop and oversee programs in habitat restoration, biodiversity enhancement, and regulatory compliance, aligning with your sustainability goals.
Woodland Creation and Restoration
The best time to plant a tree was yesterday. Creating woodland and cultivating habitats is a very successful way to access specific objectives for investors considering longer term visions. Partner with us for your woodland establishment and restoration projects with purpose that are focused on meeting your expectations. We offer comprehensive services from site assessment and species selection to project implementation and long-term management, enhancing both ecological value and commercial returns.
Testimonials
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For over a decade, William has been a trusted and highly effective asset manager for our forest portfolio. His deep expertise and strategic insight have been instrumental in driving both portfolio growth and operational efficiency. Through his proactive management and cost-saving initiatives, he has consistently enhanced the value and profitability of our investments. William distinguishes himself with a strong value-driven approach, consistently identifying alternative asset opportunities and implementing thoughtful, results-oriented strategies. His problem-solving abilities are dependable and pragmatic—every challenge we've encountered over the years has been met with timely, effective solutions. He is a dedicated, knowledgeable, and results-focused professional. We have been thoroughly impressed with the consistent positive impact he has made throughout our long-standing partnership and highly value his contributions to our success.
Potanow Forestry LLP